At Vitagen® we pay attention to detail. Not only is each and every product developed with ultimate palatability in mind, but also every ingredient has been specifically formulated to bring your dog the most nutritionally complete food.

The result? Sunflower goodness for vitality and a shiny coat! But don’t take our word for it. Here you can take a closer look at all the goodness that is packed into Vitagen® along with all the associated benefits below.


  • Vitamin A is necessary for support of growth, health and life of major animal species. In the absence of vitamin A, animals will cease to grow and eventually die.
  • Vitamin A and its derivatives, the retinoids, have a profound influence on organ development, cell proliferation, and cell differentiation.
  • Vitamin A is needed for normal vision.
  • Adequate dietary vitamin A is necessary to help maintain normal resistance to stress and disease. An animal’s ability to resist infectious disease depends on a responsive immune system, with a vitamin A deficiency causing a reduced immune response.
  • Vitamin B1 plays an important role for production of energy in the body.
  • Thiamin plays a very important role in glucose metabolism.
  • Thiamin plays a very important role to maintain proper heart and nerve function.
  • It also improves the body’s ability to withstand stress and is often called the “anti-stress” vitamin.
  • Riboflavin is required as part of many enzymes involved with metabolism of carbohydrates, fat and protein.
  • Riboflavin is required for the release of energy from food.
  • Riboflavin functions to help regulate cellular metabolism.
  • Riboflavin plays an important role in skin development, tensile strength and healing rates.
  • Vitamin B3 is needed for the formation of a healthy skin.
  • Niacin is essential for a healthy nervous system.
  • It helps with the metabolism of carbohydrates, proteins and fats.
  • Niacin also supports a healthy gastrointestinal system.
  • Niacin is crucial for a healthy body.
  • It helps with the metabolism of carbohydrates, proteins and fats into energy for the body.
  • Pantothenic acid also supports a healthy gastrointestinal system.
  • Pantothenic Acid assists in vitamin metabolism.
  • Pantothenic acid is known as the anti-stress vitamin, since it is involved in the production of adrenal hormones and antibodies produced by the body’s white blood cells.
  • Folic acid is needed for the formation of healthy red blood cells.
  • Folic acid assist with cell formation and health.
  • Folic acid will assist with the prevention of anaemia.
  • Folic acid assist the development of a healthy immune system.
  • Vitamin B6 plays a major role in making proteins, hormones, and neurotransmitters.
  • Pyridoxine affects physical and mental health and is needed for most body functions.
  • It maintains sodium and potassium balance.
  • Vitamin B6 is necessary in water regulation by the body.
  • It is needed for fat and protein absorption.
  • Pyridoxine promotes red cell production, is needed for normal brain function, and also is needed for DNA and RNA synthesis
  • Metabolic breakdown of proteins.
  • Vitamin B12 assists in the formation of proteins from amino acids.
  • Metabolic breakdown of carbohydrates and fats.
  • Promote synthesis of red blood cells to prevent anaemia.
  • Maintains nervous system integrity.
  • Vitamin B12 is required by pets for proper digestion.
  • The primary function of vitamin D is to elevate plasma calcium and phosphorus to a level that will support normal mineralization of bone, as well as other body functions.
  • Vitamin D also plays other roles in regulation of the parathyroid gland, in the immune system, in skin, cancer prevention, in metabolism of foreign chemicals and in cellular development and differentiation.
  • One of the most important functions is its role as an intercellular and intracellular antioxidant.
  • Vitamin E is an essential nutrient for the normal function of the immune system.
  • It is a metabolic essential for building and maintaining cell structure.
  • Choline plays an essential role in fat metabolism in the liver.
  • Choline is essential for the formation of acetylcholine, a substance that makes possible the transmission of nerve impulses.
  • Copper is necessary for a number of body processes including the formation of collagen, bone and connective tissue, the absorption of iron, the development and maturation of red blood cells, the function as an antioxidant, and the development of pigment in hair.
  • Iodine is necessary for the proper functioning of the thyroid gland and the production of thyroid hormones. Thyroid hormones regulate the rate of metabolism in the body and play an important role in normal growth.
  • Zinc is critical in the structure and function of cell membranes.
  • Zinc supports a healthy immune response to disease.
  • Zinc helps with protein and carbohydrate metabolism and can support a healthy liver.
  • Zinc also helps the skin function and wound healing.
  • Manganese is essential for the proper use of protein and carbohydrate by the body, reproduction, and the action of many enzymes in the body responsible for the production of energy and making fatty acids.
  • Selenium is an antioxidant, which functions in conjunction with Vitamin E and certain enzymes to protect cells.
  • As its primary function, iron combines with Copper (Cu) and protein to form hemoglobin, the molecule in red blood cells that carries oxygen.
  • Iron also is necessary for certain enzymes in the body to function normally.

Vital nutrition for all Life Stages

The holistic Vitagen® dry dog food range contains essential vitamins, minerals and proteins, formulated to meet the nutritional needs of playful puppies, adult dogs, as well as senior dogs of all breeds and sizes.

View Range

Available from: